The Arc - Concept
Look around you. Everything you see is at your scale. The short film produced by Charles & Ray
Eames, 'Powers of Ten' opens up our view to a journey from our scale to the
macro and back to the to the micro. Through the journey one can identify striking similarities between
scales that harbour secrets to unlock the possibilities of our reality. At each of these scales is an immense network
of energy and relationships.
We are using this
parallelism and focusing on the electric arc as a symbol of exchange of
information. We believe that frequent
arcs (micro) between core components such as clients, architects and
contractors in a technological platform will make for the ideal architectural
process (macro). The result:
Architecture, a dynamic and functional art form.
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