The Newtech outlet aims at
satisfying the needs of the contemporary nomadic technophile. A
multi-size, multi-provider, multi-brand, and ultimately a multi-cultural
existence in urban lifestyle today, suggested a similarly eclectic
multi-coloured approach for the store. Amidst the visual richness of
colour with an underlying oversized pixelated sensation however, simplicity
abounds. Everything else is monochromatic, and highly disciplined and
organised. The layout itself brings us back to a sense of space and
circulation important to any nomad, despite being within a city. So a
retail culture of lessened pressure selling ,makes for what people search for
more: an experience of serenity and relaxation as one deals with the
technological aspects of their life that seem to be only stressful.