Designed Dec 2010
With the RE/MAX offices, we brought distinctness and exclusivity. The concept stemmed from the idea that there is nothing remarkable about a good standard. It is entry-level. It goes without saying.
We live in an age in which neutrality and normality are nonentity – run-of-the-mill with no special or interesting qualities.
To stand out, one needs to find definition, and the real estate market knows this better than most. The sector is driven by individuals who define themselves and their surroundings as unique, never-seen-before and trend-setting. This is what RE/MAX stands for, and this is what their offices exude.