Charged Retail Outlets
Finalised Sep 2011
The contemporary, nomadic technophile is the target of the Newtech outlet. We crafted a space for the multi-size, multi-provider, multi-brand and multi-cultural existence of our urban lifestyles of today.
Spatial awareness and circulation are essential to the nomadic technophile, despite being in a city. The MJMDA project team created a layout that facilitates movement. The pressure to sell or buy are replaced by an experience of serenity and relaxation.
The approach to the store is eclectic and colourful. Yet, amid the richness of colour, simplicity abounds. Everything else about the design is monochromatic, highly disciplined and organised.