Charged Retail Outlets
Finalised Feb 2010
In the process of designing the B’kara Vodafone outlet, the identity and recognisability of the vodafone brand has been retained and retail guidelines adopted to have the right international appeal.
Two important changes have been made: firstly the ‘red ribbon’ has been tapered and customised to better blend with the visual concept of the interiors and add a design edge and secondly the ribbon has been extended to the exterior to upgrade the landmark location readability as a vodafone flagship store.
The concept of flow thus finds its physicality externally.
This space consists of a twenty-four hour access service point, six customer care counters, a waiting area, a service center and lastly a private meeting room.